Industry Report: "Fostering Entrepreneurial Legacies in Olympic Cities" (Martin and Duignan)
Report available on the IOC website: More than transport and infrastructure ? : fostering an entrepreneurship legacy for the Olympic Games / Lynn Martin and Michael Duignan - Olympic World Library (olympics.com)
Funded by the International Olympic Committee. This report examines research funded thanks to the International Olympic Committee, exploring the experience of two host cities, Rio de Janeiro and London, through the lived experience of 25 individuals in social ventures and surveys and interviews with 100 others working in or supporting entrepreneurship, identifying critical factors which might encourage social entrepreneurship as a strong legacy of the Olympics.