TV interview for ITV on the economic impact of the 2014 Tour de France stage in Cambridge, UK

Written By Michael Duignan

When major events come to town there is a big play on the assumed benefits for local industry; Mike talks here about some of the opportunities, challenges and barriers for accessing event-led visitor economy opportunities specific to the Tour de France back in 2013.

Michael Duignan
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Mike delivers closing thoughts at the Observatory for Research on Mega Events (ORME) Conference in Paris, France