Book chapter: “Studying Complexities of Events & Festivals & Relationships to the Visitor Economy” (Robertson, Mair, Lockstone-Binney & Duignan)

This chapter argues festivals and events are complex management and organisational contexts. It suggests overlaying events management studies with organisational studies is a fruitful space for theoretical and applied analysis. This chapter aims to illustrate how festivals/events offer a unique organisational setting for scholars to conduct empirical analysis and drive theory development.